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A Handful of Impressive MBA Thesis Topics in Marketing

Marketing is one of the most dynamic business management fields today. You have a wide range of topics to choose from when composing your MBA thesis. The dynamic nature of this field means that new ideas are emerging on daily basis. This is an opportunity to be creative and therefore produce a captivating paper.

Where do you get these fresh ideas for your MBA in marketing paper?

  • News Items - business news run on daily basis with highlights on issues of concern to business people and the general population. Since your work is supposed to address existing challenges, you can pick excellent ideas from business news. The resulting ideas are usually fresh and captivating.
  • Personal Interest and Experience - there is always a reason and motivation behind academic pursuit. At MBA level, you must have a nagging concern with your marketing experience and thus would like to share it or evaluate it through the paper. This is one of the most incredible sources of MBA topics. Passion or interest in a topic makes it easier to compile the paper despite the fatigue involved. It also ignites incredible insight which strengthens your paper.
  • Consult your supervisor - supervisors are assigned to assist as you work on your paper. Part of the assistance you will get from the supervisor is in the choice of topic for your thesis. Their experience and exposure in business administration studies enables them to understand the best topics and how to craft them. They also know topics that have already been studied and thus will not make an interesting paper.

Here are impressive marketing MBA topics to consider.

  1. Impact of dispensing habits on the urge of a customer to return to a store.
  2. The impact of cell phone popup adverts on brand perception.
  3. A case study of loyalty abuse by email marketing
  4. The rate of ROI when you use an app
  5. Relationship between customer satisfaction and browsing experience
  6. The impact of an employee smile on customer delight in a banking scenarios
  7. Change in information seeking habits in the cell phone era
  8. Use of free samples to lure customers
  9. The use of social media to create impact in brand marketing
  10. Do counterfeit products assist in marketing the genuine ones?

The topic you choose for your thesis should reflect your area of specialization in marketing. Consult your supervisor before embarking on research.

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